The Walking Taco wanted to stand out in a bustling food truck scene, offering not just great flavors, but a menu full of creativity and unexpected twists. Our goal was to develop a brand identity that captured the fun, bold personality of The Walking Taco while setting it apart from the competition.

Through playful visuals, vibrant colors, and distinctive design elements, we created a look that’s memorable, instantly recognizable, and as adventurous as the food itself. The new branding celebrates the brand’s spirit, turning every interaction — from the truck to social media — into an experience that feels uniquely theirs.

Project Scope:

Visual Identity   |   Food Truck Wrap Design   |   Merch   |   Packaging   |   Identity Guide