Pablito’s Burritos is a Colorado-born breakfast burrito food truck with serious flavor and personality. Built from a passion for crafting the best breakfast burritos around, Pablito’s brings together quality ingredients and a bold, playful spirit — something their old branding didn’t quite capture.

​

Our project aimed to bring their unique energy to life — fun, vibrant, and full of flavor. We leaned into an illustrative, creative approach that feels as lively as the food itself. And since it’s a food truck, the new branding needed to turn heads, stand out on the street, and be instantly recognizable.

Project Scope:

Visual Identity   |   Food Truck Wrap Design   |   Merch   |   Packaging   |   Identity Guide